For nearly twenty years, I have been at the forefront of digital music as a marketer, merchandiser, and curator. I work for Amazon Music as Global Operations and Strategy Lead for Music Programming, where I am responsible for building a worldwide audience for our playlists and turning them into an engine to grow hits, develop artists, and excite fans. I grew into this role after leading the US-based music programming team for Amazon Music, where we crafted programming responsible for more than half of all listening on the service and created innovative listening experiences for Alexa. In 2017, I was featured on Billboard’s 40 under 40 Power Players list.
I’ve been at Amazon Music for over a decade, where I helped launch our digital music store as one of the team’s original employees. My contributions to Amazon Music stem back to 2007 when, over the course of six years, created the merchandising strategy for Amazon’s digital music store and built out an editorial strategy from the ground up. I also managed Amazon Music’s social media marketing, where I helped organically grow Amazon Music’s entire social following to over 1.6 million by crafting engaging posts before most brands were even active on social media.
From there, I spearheaded multiple music projects for Amazon, including developing Amazon’s MP3 merchandising strategy and starting MP3 Daily Deal which offered customers a different MP3 album each day at discounted prices. The deal not only gave customers the opportunity to discover new music, but also helped artists like Arcade Fire score their first #1 album and landed Phil Collins in the Billboard Top 10 for the first time in over two decades.
I feel lucky to continue to have a role in pushing the music industry forward and helping people find their next favorite song.